I can’t be the only person who finds Facebook advertising
confusing. All the features make it a very powerful advertising platform, but
they also add complexity. One of the things I used to get particularly
frustrated by is advertising pixels.
Facebook pixels help you advertise to people who have
visited your website and track how well those ads are performing. This kind of
information can be used to make your advertising campaigns much more effective.
Even better, Facebook recently simplified this process.
In today's post, I'll break down what exactly the new Facebook
pixel is and what you need to do to start using it.
Contrary to popular belief, you don’t need to quit your day job
to start your own business.
In fact, it's possible to create another source of income for
yourself by monetizing an existing hobby. That’s our guest's story on this
episode of the Shopify Masters podcast.
In this episode, we find out how Karen Kawallek, Owner of Lake
Providence Lodge Scented Wax Melts, makes and sells her
long-lasting scented wax melts to a community of potential customers on
Facebook.
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