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Friday, January 15, 2016

Face Book Advertising


I can’t be the only person who finds Facebook advertising confusing. All the features make it a very powerful advertising platform, but they also add complexity. One of the things I used to get particularly frustrated by is advertising pixels.

Facebook pixels help you advertise to people who have visited your website and track how well those ads are performing. This kind of information can be used to make your advertising campaigns much more effective. Even better, Facebook recently simplified this process. 

In today's post, I'll break down what exactly the new Facebook pixel is and what you need to do to start using it.



Contrary to popular belief, you don’t need to quit your day job to start your own business.

In fact, it's possible to create another source of income for yourself by monetizing an existing hobby. That’s our guest's story on this episode of the Shopify Masters podcast.

In this episode, we find out how Karen Kawallek, Owner of Lake Providence Lodge Scented Wax Melts, makes and sells her long-lasting scented wax melts to a community of potential customers on Facebook.

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