Millennials are a big deal. Not only are they the largest
generation since the Baby Boom, but they’re also about to enter their prime
purchasing years.
By the year 2020, Millennials will spend
a whopping $1.4 trillion annually - or 30% of all retail sales in the United
States alone. This means that entrepreneurs either need to start thinking like
Millennials now or they’re going to risk getting left behind fast.
In this post, we’ll take a look at the
biggest trends that are shaping Millennial spending behaviours and the most
effective strategies that you can use to build smarter and faster marketing
campaigns for your business. Strategies for marketing to Millennials are
changing every day, but with this set of handy tips you’ll be able to adapt
quickly and keep up with your youngest and most dynamic customers.
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