Email is still important

Direct mail, social media, and print advertising all serve a purpose, but nothing beats email when it comes to speaking directly to your customers. Whether you’re sending offers tailored specifically to previous purchases, or simply reaching out to remind people about your new services, email can be an effective way to develop a dialogue.
Whoever you’re trying to connect with, chances are pretty good they have an email address—and use it. The number of worldwide email users is currently approximately 2.6 billion, and is projected to increase to 2.9 billion by 2019.¹ That’s over a third of the world’s population! Seventy-four percent of consumers prefer to receive commercial communications via email² and 91% of consumers check their email at least daily.³ Email lets you reach customers on the go, via multiple devices. And it’s easy to measure results.
Here are eight types of emails you should be sending to your customers to get the conversation going.