As Thomas Jefferson is supposed to have said, “The most valuable of all talents is that of never using two words when one will do.” Brevity is a tough skill to master, but with the corporate world facing what The Economist refers to as a “perennial time scarcity problem,” businesses should make the most of the limited time they have to communicate with customers and employees.1 Otherwise, they may risk missing out on new opportunities and profits.
When creating content shared with customers and employees, the question is: how many words are needed to craft the perfect social media post, blog, presentation, or email? Luckily, in an age rife with data and marketing experts, we finally know how long—or short—your content should be to make the greatest impact. So whether you’re crafting a Facebook post for an upcoming sale or prepping for a TED-style talk, here’s how much you should write for these common business communications.
When creating content shared with customers and employees, the question is: how many words are needed to craft the perfect social media post, blog, presentation, or email? Luckily, in an age rife with data and marketing experts, we finally know how long—or short—your content should be to make the greatest impact. So whether you’re crafting a Facebook post for an upcoming sale or prepping for a TED-style talk, here’s how much you should write for these common business communications.
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